Nike Air Force 1 LXX x Serena Williams Design Crew

These distinctive Nike Air Force 1 x Serena Williams Design Crew shoes represent the diversity of multiple Grand Slam tennis champion Serena Williams and her creative team, who worked on this memorable design together. Handpicked by the star tennis player herself from a range of backgrounds, the Serena Williams Design Crew (SWDC) constructed this unique sneaker with a collection of intriguing features that reflect the different facets of Serena’s character and tell the story of her remarkable legacy to inspire future generations that they can achieve their dreams as well.

The entire outer is finished with a bold purple called Lapis that is enhanced with a majestic French lace motif sculpted across the premium leather overlays in the vamp and quarter. This pattern represents Serena’s love of France and its vibrant fashion scene while also presenting a beautiful arrangement throughout the upper. While the perforated toe box comes in tumbled leather without the lace design, the forefoot overlay moves up on either side to shroud the top of the foot in a leather covering that is held together in the middle by an elegant gold zip with Nike branding etched into it. This feature completely replaces the laces, and if the zip is undone, it reveals another layer of high-quality tumbled leather underneath. Above this, there is a detailed tongue patch full of intriguing patterns and words. These include a Metallic Gold swoosh below the brand’s name, alongside Serena’s signature and another swoosh, both in gold. Under this is the uplifting phrase “A collection created to inspire change and move the world”. At the top of the tongue sits another tag, this one carrying the numbers “10 4 01” in Metallic Gold to represent the ten-strong creative team working both for the group and each other as individuals in celebration of their diverse cultures.

Down each flank, thick embroidered lines form the shape of a double-layered swoosh that reaches gracefully back to a leather heel panel. This has Serena’s signature sewn into it in Metallic Gold, the strong color giving a nod to her glittering tennis career. Underfoot, the Air-cushioned midsole is also Lapis, while the outsole is made from a translucent rubber to offer a slight tonal variation from the rest of the design. Meanwhile, inside the shoe, there is another captivating feature – an insole covered in a lush floral graphic that illustrates the champion tennis player’s affinity for prints. It combines a Lapis background with green leaves and red flowers. Over the top of this compelling pattern is a Metallic Gold swoosh on the left foot and the letters “SWDC” written above the words “Serena Williams Design Crew” with a tiny golden swoosh on the right, completing the regal look of this stylish sneaker.