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    Nike Blazer

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    Nike Blazer
    Nike Blazer Low '77 Jumbo FN3413-100
    • Nike
    • Blazer Low '77 Jumbo
    • FN3413-100
    Nike Blazer Low '77 Jumbo SE FJ5467-077
    • Nike
    • Blazer Low '77 Jumbo SE
    • FJ5467-077
    Nike Blazer Mid '77 FJ4827-100
    • Nike
    • Blazer Mid '77
    • FJ4827-100
    Nike Blazer Mid '77 FJ4740-100
    • Nike
    • Blazer Mid '77
    • FJ4740-100
    Nike Blazer Mid Next Nature FJ4670-100
    • Nike
    • Blazer Mid Next Nature
    • FJ4670-100
    Nike Blazer Low '77 Jumbo FD9858-001
    • Nike
    • Blazer Low '77 Jumbo
    • FD9858-001
    Nike Blazer Mid '77 FD0805-100
    • Nike
    • Blazer Mid '77
    • FD0805-100
    Nike SB Zoom Blazer Mid FD0731-400
    • Nike
    • SB Zoom Blazer Mid
    • FD0731-400
    Nike SB Zoom Blazer Mid FD0731-200
    • Nike
    • SB Zoom Blazer Mid
    • FD0731-200
    Nike Blazer Mid Next Nature FD0690-100
    • Nike
    • Blazer Mid Next Nature
    • FD0690-100
    Nike Blazer Low '77 Jumbo SE FD0378-121
    • Nike
    • Blazer Low '77 Jumbo SE
    • FD0378-121
    Nike Blazer Mid '77 FB8475-100
    • Nike
    • Blazer Mid '77
    • FB8475-100
    Nike Blazer Mid '77 Next Nature FB8023-100
    • Nike
    • Blazer Mid '77 Next Nature
    • FB8023-100
    Nike Blazer '77 Jumbo FB3356-100
    • Nike
    • Blazer '77 Jumbo
    • FB3356-100
    Nike SB Zoom Blazer Mid Premium FB3262-100
    • Nike
    • SB Zoom Blazer Mid Premium
    • FB3262-100
    Nike Blazer Mid '77 FB0780-100
    • Nike
    • Blazer Mid '77
    • FB0780-100
    Nike SB Zoom Blazer Mid Premium DZ7587-110
    • Nike
    • SB Zoom Blazer Mid Premium
    • DZ7587-110
    Nike SB Zoom Blazer Mid x Mason Silva DZ7260-400
    • Nike
    • SB Zoom Blazer Mid x Mason Silva
    • DZ7260-400
    Nike Blazer Low '77 Vintage DZ3480-100
    • Nike
    • Blazer Low '77 Vintage
    • DZ3480-100
    Nike SB Blazer Low x Doyenne DZ3406-100
    • Nike
    • SB Blazer Low x Doyenne
    • DZ3406-100
    Nike Blazer Mid '77 DX8959-100
    • Nike
    • Blazer Mid '77
    • DX8959-100
    Nike Blazer Mid '77 DX8948-100
    • Nike
    • Blazer Mid '77
    • DX8948-100
    Nike Blazer Low Platform  DX8947-100
    • Nike
    • Blazer Low Platform
    • DX8947-100
    Nike Blazer Mid '77 DX4982-001
    • Nike
    • Blazer Mid '77
    • DX4982-001
    Nike Blazer Mid '77 DX4109-100
    • Nike
    • Blazer Mid '77
    • DX4109-100
    Nike Blazer Mid '77 DX3070-100
    • Nike
    • Blazer Mid '77
    • DX3070-100
    Nike Blazer Low '77 Jumbo DX2648-100
    • Nike
    • Blazer Low '77 Jumbo
    • DX2648-100
    Nike Blazer Low '77 Jumbo DV9122-131
    • Nike
    • Blazer Low '77 Jumbo
    • DV9122-131
    Nike SB Zoom Blazer Mid Premium DV7898-600
    • Nike
    • SB Zoom Blazer Mid Premium
    • DV7898-600
    Nike SB Zoom Blazer Mid Premium DV7898-001
    • Nike
    • SB Zoom Blazer Mid Premium
    • DV7898-001
    Nike Blazer Low Platform Canvas DV7475-200
    • Nike
    • Blazer Low Platform Canvas
    • DV7475-200
    Nike Blazer Low '77 Premium DV7231-001
    • Nike
    • Blazer Low '77 Premium
    • DV7231-001
    Nike Blazer Mid '77 DV7194-100
    • Nike
    • Blazer Mid '77
    • DV7194-100
    Nike Blazer Mid '77 DV7142-100
    • Nike
    • Blazer Mid '77
    • DV7142-100
    Nike Blazer Mid '77 Vintage DV7006-400
    • Nike
    • Blazer Mid '77 Vintage
    • DV7006-400
    Nike Blazer Mid '77 Vintage DV7006-001
    • Nike
    • Blazer Mid '77 Vintage
    • DV7006-001
    Nike Blazer Low '77 SE DV7003-100
    • Nike
    • Blazer Low '77 SE
    • DV7003-100
    Nike Blazer Low Platform DV6978-100
    • Nike
    • Blazer Low Platform
    • DV6978-100
    Nike Blazer Low '77 Jumbo DV6484-100
    • Nike
    • Blazer Low '77 Jumbo
    • DV6484-100
    Nike Blazer Mid '77 Jumbo DV6481-100
    • Nike
    • Blazer Mid '77 Jumbo
    • DV6481-100
    Nike SB Zoom Blazer Mid Premium Plus DV5468-300
    • Nike
    • SB Zoom Blazer Mid Premium Plus
    • DV5468-300
    Nike SB Zoom Blazer Mid Premium Plus DV5468-200
    • Nike
    • SB Zoom Blazer Mid Premium Plus
    • DV5468-200
    Nike Blazer Low Jumbo DV3506-100
    • Nike
    • Blazer Low Jumbo
    • DV3506-100
    Nike Blazer Mid '77  DV3454-100
    • Nike
    • Blazer Mid '77
    • DV3454-100
    Nike Blazer Low Platform DV3210-100
    • Nike
    • Blazer Low Platform
    • DV3210-100
    Nike Blazer Mid '77 DV2182-900
    • Nike
    • Blazer Mid '77
    • DV2182-900
    Nike Blazer Low '77 DV1751-101
    • Nike
    • Blazer Low '77
    • DV1751-101
    Nike Blazer Low '77 DV1747-101
    • Nike
    • Blazer Low '77
    • DV1747-101

    Blazer

    Nike’s first entry into the basketball market came in 1973 when they released the Nike Blazer. At its core, the design incorporated a leather upper whose plain white surface was the perfect place to showcase the young brand’s logo, which had only been created two years earlier. NBA players considered this basketball trainer to be a superior product because of its tough but breathable latticed nylon tongue and high traction vulcanized rubber tread. Meanwhile, its minimalist look created one of the most enduring shoe designs of all time, which to this day retains its sleek, modern aesthetic.

    Despite its name being given in honor of Nike’s local NBA team, the Portland Trail Blazers, its popularity was aided by the famous San Antonio Spurs player George “The Iceman” Gervin, who chose the Blazer because of its high quality build and inventive use of cutting edge technology. His personal shoe had his nickname printed on the heel instead of the usual Nike branding. It did, however, have the distinctive Nike swoosh prominently displayed down the sides, with Gervin’s endorsement propelling the Blazer and the brand to national prominence. Though the Iceman Blazer was never released to the public, the agreement was, in all likelihood, one of the first player exclusive arrangements in history. It was a brilliant move as it laid the foundation for future collaborations, including Nike’s legendary partnership with Michael Jordan, which came more than a decade later.

    When the Nike Blazer was first released, it was the height of basketball technological innovation. However, as the years went by, Nike began to focus their efforts on other models and newer technologies. As more advanced basketball shoes began to enter the market, the Blazer slowly faded from the limelight. But that didn’t mean it was finished. In fact, it was later to be adopted by an altogether separate culture, changing the course of its history.

    That culture was skateboarding. During the 90s, members of the skating community found that the Blazer’s high-friction rubber sole, which had been designed to grip onto hardwood courts, provided excellent stability on a skateboard as well. Its tough leather exterior allowed them to perform an array of expressive tricks without the shoe falling apart. In line with the humble skater ethos, the sneaker had a no-frills feel to it that suited the culture perfectly. In 2005, Nike built on this by developing the Nike SB Blazer in partnership with Lance Mountain. This skateboard-specific Blazer introduced Zoom Air technology in the sole and a padded tongue to help absorb the repeated impacts of the skater lifestyle.

    Just one year later, another collaboration would elevate the Blazer even further, bringing it yet more fans. Teaming up with skateboarding lifestyle brand Supreme, Nike released three luxurious colourways in black, white and red. Each had a padded jacket-like upper as well as premium details like faux snakeskin swooshes and a golden heel loop. At the time, this deluxe model earned the sneaker wider recognition, particularly in the world of fashion, which paved the way for future collaborative releases with other brands.

    Ordinarily, for a shoe to stay relevant for a long period, it has to adapt to an ever-changing world. Not so with the Nike Blazer. It carved its own path and achieved incredible longevity through staying largely unaltered in its design as the world changed around it – remarkable for a sneaker that started out as a basketball trainer.

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